The funding will support Londoners into education, training or employment by June 2023, and help creative employees to improve their career prospects.

South Bank Innovation, part of London South Bank University, will be leading Croydon's £300,000 "Win Creative Croydon" CEZ project, to help provide training for roles in the music industry. The aim is to get young people into industry-based placements in production, digital media, fashion and design, as well as PR and events management. We will also be supporting local employers to offer young Londoners practical skills and experience.

LSBU have recently opened a new Croydon Campus where this project will be based.

The Mayor of London, Sadiq Khan, says:

‍"This new funding will bring a huge boost for skills, training and jobs in these areas, and be a much-needed catalyst for economic regeneration and growth.

The creative industries have the power to drive our social and economic recovery through innovation and job creation but have been hit hard by the pandemic.

That is why I am delighted to build on the success of the Creative Enterprise Zones in Croydon, Lambeth and Lewisham by supporting more talented Londoners into lasting careers in the sector."

Richard Fenn, Campus Director, LSBU Croydon said:

‍"LSBU Croydon is excited to have been awarded the CEZ Croydon grant. We've started work with our creative partners to deliver the WinCreative Croydon project, which aims to support people finding employment in the Creative Sector. WinCreative will collaborate with partners across the creative industries, with a particular focus on the music industry. WinCreative Croydon is an integral part of our plans to develop our brand new Croydon Campus at Electric House into a vibrant hub for training and education for our South London community."

SBI Bids and Programme Manager, Nicoletta Bonansea, says:

"We're really excited to start the Win Creative Croydon project and progress our work to help local creative businesses succeed, whilst supporting Londoners to enter into education or employment."

Find out more about the CEZs from London Assembly's Press Release.